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PROJECT X was born from innovation in a market where the "tried and true" and "way things have always been done" stand in the way of progress. We seek a different path, creating new technologies and solutions that will revolutionize the offroad experience for enthusiasts and set a new market standard.
OUR MISSION
Challenge the way things have always been done and push the evolution of next generation products for automotive enthusiasts
OUR VISION
Create a smart vehicle ecosystem that seamlessly connects accessories and enhances a driving experience for enthusiasts around the world
OUR PURPOSE
Challenge the way things have always been done and push the evolution of next generation products for automotive enthusiasts
BE ADAPTABLE
The market standard is constantly evolving. We must avoid becoming stagnant by constantly adapting to the needs of the customer.
HAVE FUN
We want our team members and partners to enjoy PROJECT X to the fullest extent. Without fun, everything else is just a job. From purchase to installation, and product usage - we want the experience to be positive for every enthusiast.
BE THE BEST
The offroad market is extremely competitive. There is no market share to be gained without ambition. We must focus on putting our best branding, products, and services forward.
STRONGER TOGETHER
Our brand is built on partnership. To be successful we rely on our team of suppliers, customers, and ambassadors, and each one is crucial to our business.