The market standard is constantly evolving. We must avoid becoming stagnant by constantly adapting to the needs of the customer.

We want our team members and partners to enjoy PROJECT X to the fullest extent. Without fun, everything else is just a job. From purchase to installation, and product usage - we want the experience to be positive for every enthusiast.

The offroad market is extremely competitive. There is no market share to be gained without ambition. We must focus on putting our best branding, products, and services forward.

Our brand is built on partnership. To be successful we rely on our team of suppliers, customers, and ambassadors, and each one is crucial to our business.