PROJECT X Adds World-Renowned Automotive Photographer Larry Chen as Ambassador in 2022

January 11th, 2022


Larry Chen, automotive photographer and car builder based in Los Angeles, joins Horizon Brands as a key ambassador for the TYPE S and PROJECT X teams in 2022 and beyond.

Larry Chen Photographing Nissan Z

Chen, whose work has graced the covers of automotive magazines worldwide, has built an empire in automotive photography and content by transcending the act of taking photos, taking his vision to brands like Toyota, Ford, Nissan, Monster, and Canon. As a true automotive enthusiast that even recently introduced his own “Garage,” Larry is able to take the art of capturing content to the next level as he understands how to create emotional connections between visuals and the observer. 

Larry Chen Photographing Porsche Race Car in Rain

Larry will be working with PROJECT X and TYPE S to amplify the content and brand development on both the enthusiast and enterprise level through integrations, builds, and content initiatives. 

Larry Chen Photo on Pikes Peak

Larry Chen Hiking Sand Dunes with Camera

Larry Chen Shooting Photos Trackside

PROJECT X is an innovative off-road accessories brand developing lighting, cameras and power management systems designed for the most rugged terrain.

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