Long-Anticipated ‘PROJECT X’ Brand Launches At SEMA 2021 With Great Success

The PROJECT X brand saw the release of multiple new products at the SEMA Show in Las Vegas, NV, unveiling an inaugural booth in the West Hall and hosting autograph signings from athletes such as Hailie Deegan, Vaughn Gittin Jr. and Loren Healy. 

The most notable product release from the PROJECT X line, the Rock Lights with Integrated 4K Cameras, won a TORA Off-Road New Product Award as well as a SEMA Global Media Award. 

Our new award-winning product offerings will be available during Q1 of 2022 at any of your preferred warehouse distributors and off-road shops. After the high praise and industry recognition at the SEMA show, we expect these to sell quickly so make sure you keep an eye out for the release dates. We’re excited to get these into the hands (and vehicles) of the enthusiasts!