COSTA MESA, CA - Friday May 14, 2021:

Horizon Brands, LLC, parent company of automotive brands TYPE S Automotive and PROJECT X Offroad, has signed an exclusive partnership with NASCAR Truck Series star Hailie Deegan. Deegan will join Ford and Monster Energy teammates Vaughn Gittin Jr., Chelsea DeNofa, and Loren Healy on the fast-growing roster of dynamic ambassadors signed to Horizon Brands.


Hailie will represent both TYPE S, manufacturer of custom interior and exterior automotive accessories such as 360 dash cams and auxiliary lighting, and the newer PROJECT X brand, an innovative off-road accessories brand developing lighting, cameras and power management systems designed for the most rugged terrain. The formal partnership secures the exclusive rights in the LED Lighting, In-Car Camera and Portable Jump Starter categories.

“I am so excited to be partnered up with Horizon Brands,” said Hailie. “Their products are incredible and the new off-road accessories line of products is amazing. I am looking forward to developing some cool content with brands and teammates such as Vaughn Gittin Jr. This is going to be a lot of fun working with everyone at Horizon!”


The announcement comes after Hailie Deegan registered her best finish of the 2021 NASCAR Truck Series season two weeks ago at Kansas Speedway. After starting in the 20th position, Deegan maneuvered her way up to finish the event in 13th place.


“We are extremely excited to welcome Hailie to our family. She brings a rare combination of being a fierce competitor while being extremely savvy in digital media - her fan base represents a core customer group for both TYPE S and PROJECT X that we are excited to have her engage with. This is the start of a long-term relationship that we feel aligns perfectly with the direction of our brands moving forward,” said Jared Chavez, Sponsorship Event Marketing Manager.

Hailie’s next event will be May 22nd at the Circuit of the Americas in Austin, TX.



Hailie Deegan started racing at the age of eight and has been the only female driver in the Lucas Oil Offroad Pro series, as well as regional series to win championships in 2013, 2015 and 2016, along with being the only youth to ever win the Lucas Oil Off Road Pro series Driver of the Year award in 2016. Hailie was also named the 2020 ARCA Menards Series Rookie of the Year.


Hailie has been surrounded by some of the best coaches, mechanics and industry leaders her entire life. With these resources at her fingertips, she is confident that she can continue to find success in all forms of racing. Hailie is working up the ranks in Short-Course Off Road, ARCA and NASCAR.

More on Hailie:



Horizon Brands hosts an ever-expanding portfolio of uniquely useful Automotive Accessories, Consumer Electronics, and Home & Lifestyle Products for people who care about quality and value. We couldn’t do any of it without our team, which is driven to bring innovation, style, and value to everyday consumer products by pushing the limits of what can be done.