News
PROJECT X Wins at the 2022 King of the Hammers
Vaughn Gittin Jr. and Loren Healy take first place in the 4600 class of the 2022 4WP Every Man Challenge race, piloting their PROJECT X equipped Ford Performance Bronco to the top of the podium.
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PROJECT X Adds World-Renowned Automotive Photographer Larry Chen as Ambassador in 2022
Larry Chen, automotive photographer and car builder based in Los Angeles, joins Horizon Brands as a key ambassador for the TYPE S and PROJECT X teams in 2022 and beyond.
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Long-Anticipated ‘PROJECT X’ Brand Launches At SEMA 2021 With Great Success
The PROJECT X brand saw the release of multiple new products at the SEMA Show in Las Vegas, NV, unveiling an inaugural booth in the West Hall and hosting autograph signings from athletes such as Hailie Deegan, Vaughn Gittin Jr. and Loren Healy. The most notable product release from the PROJECT X line, the Rock Lights with Integrated 4K Cameras, won a TORA Off-Road New Product Award as well as a SEMA Global Media Award. Our new award-winning product offerings will be available during Q1 of 2022 at any of your preferred warehouse distributors and off-road shops. After the high praise and industry recognition at the SEMA show, we expect these to sell quickly so make sure you keep an eye out for the release dates. We’re excited to get these into the hands (and vehicles) of the enthusiasts!
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PROJECT X to showcase at 2021 SEMA Show
With the SEMA Show 2021 just around the corner on November 2 - November 5, PROJECT X is gearing up for their first-ever exhibition taking place in the West Hall at booth 60195. Showcasing the highly-anticipated lineup of high power auxiliary lights and innovative products that combine lighting and 4K cameras such as new headlights and rock lights, PROJECT X will also be unveiling their new Wireless Control Ecosystem to keep it all under control. Taking things to another level, PROJECT X ambassadors Vaughn Gittin Jr. (Drift, Offroad) and Loren Healy (Offroad) will be signing autographs at the booth on Tuesday, while Hailie Deegan (NASCAR Truck Series) will meet fans and sign autographs on Wednesday from 12pm - 1pm. What’s an exhibition without a centerpiece? Topping it all off will be Vaughn Gittin Jr’s Triton Engineering-Built Fun Haver Offroad Ultra4 Bronco featuring PROJECT X’s best and brightest Series X HP.70 light system. Stay tuned for more info and swing by booth 60195 in the West Hall to see it all. Headed to the SEMA show? Visit our SEMA Show landing page and plan your visit! Want to set up a meeting? Contact our sales team!
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PROJECT X Collaborates with Vaughn Gittin Jr. for Bronco Fair Lane RTR
PROJECT X ambassador Vaughn Gittin Jr., in collaboration with Ford, Fair Lane Estate, and RTR Vehicles, recently announced the Bronco Fair Lane Sweepstakes on www.broncoforfairlane.com. The 1-of-1 Ford Bronco features touches directly from the Fair Lane Estate such as walnut wood from the billiard room inlaid on the shifter and copper taken from the roof, crafted into a dash plaque. PROJECT X Series One FF.70 Lights (Spot and Flood) adorn the roof line, utilizing free-form optics to capture and focus more of the light generated from the LEDs to produce a greater penetrating light output, focusing the light on the path and trail. "I was amazed at the power and clarity of the new Project X FF.70 lights to be able to see what I need to in the dark." said Vaughn, "Whoever is the lucky winner of this Bronco RTR Fair Lane is will have some epic adventures day and night!" “When we were originally told about this build, we were floored to have the opportunity to supply the lights. RTR and PROJECT X have been collaborating to create a lighting option that feels classic and undeniably “Bronco,” so seeing it on a build to benefit Fair Lane is an amazing honor. As we move ahead to our official brand launch, we can’t imagine a better collaboration to set the tone for what we have to come,” mentioned Jared Chavez, Sponsorship Event Marketing Manager for Horizon Brands, LLC. More info on the Bronco sweepstakes can be found here: www.broncoforfairlane.com
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PROJECT X AND HAILIE DEEGAN ANNOUNCE PARTNERSHIP
Hailie will represent both TYPE S, manufacturer of custom interior and exterior automotive accessories such as 360 dash cams and auxiliary lighting, and the newer PROJECT X brand, an innovative off-road accessories brand developing lighting, cameras and power management systems designed for the most rugged terrain. The formal partnership secures the exclusive rights in the LED Lighting, In-Car Camera and Portable Jump Starter categories.
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FUN-HAVER OFF-ROAD TEAM LAUNCHES NEW OFF-ROAD LIGHTING FROM PROJECT X
As officially announced by Ford, the Fun-Haver Off-Road Team will give the Bronco its competition debut on the King of the Hammers desert race on January 28 - February 6, 2021 in Johnson Valley, CA. Vaughn and Loren are both entering Ultra4 4400 Class Ford Bronco race vehicles, which will be equipped with soon-to-be-released PROJECT X High Power and Free Form auxiliary vehicle lighting. This will be the first competitive outing for the new products and will be used to continue their extreme test program to ensure future customers have the most rugged, dependable and powerful products available.
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